Ever since the 2008 recession, food trucks have been popping up all over the country, offering delicious foods and drinks in new and exciting ways. Whether you're looking to open your own food truck business or thinking about rebranding your existing food truck, knowing about food trucks' culture can help you get more out of your business. Below, we'll look at the history of the food truck, challenges for food truck vendors, and marketing strategies for food trucks to help your food truck thrive.
Origin of Food Trucks
According to an article on Touch Bistro called "The History of the Food Truck," the first instance of selling food out of a moving cart was in 1866 when Charles Goodnight invented the Chuck Wagon. Goodnight is widely known for his antics and colorful history, but his enduring legend of the Chuck Wagon has influenced a new wave of mobile food service in the U.S.A.
During the recession of 2008, modern food trucks began to emerge in Los Angeles as business owners looking for more affordable ways to follow their dreams. Shoes for Crews' blog "The Rise of the Food Truck: How Did it All Start?" credits the Kogi BBQ food truck and its owner, chef Roy Choi, with the birth of the modern food truck craze.
Today, food trucks combine unique cuisines into delicious fusions, offer classics with a twist, and are an affordable option for dining out.
Challenges with Running a Food Truck
Owning a food truck isn't all sunshine and roses; several difficulties come with the business. Some of the challenges that food truck owners face are meeting health codes and fire codes to provide a safe environment for their employees and customers. Additionally, mobile vending laws can be challenging to keep up with, especially when traveling across states.
Each truck will need parking permits to set up for the day and abide by local rules about distances from other businesses. Finding a prime location for the lunch crowd is vital to making good sales, but if there are rival food trucks in the area or obtaining a parking permit for the space is difficult, food truck owners may lose out on sales.
Although insurance companies are more equipped to offer policies for food trucks since the industry has taken off, many insurance costs are high for food trucks because of the difficulty of maintaining a kitchen that meets the codes of a moving vehicle.
Marketing with a Food Truck
Another major challenge for food truck owners is marketing their products. The outside of a food truck is a vital part of the marketing process, which is why All In Canopies offers excellent desired services to help you promote your unique product.
More ways to draw people to your food truck are: offering quick service, seasonal menus, combo meals, and setting up in prime locations. Lunch is the perfect time for customers to grab a quick bite, so find a popular area with plenty of foot traffic.
Attending food festivals is another excellent way to grow a customer base. Maintaining a social media account with updates on where to find your food truck will help repeat customers return time and time again.
Improve Your Food Truck
To give your food truck business a great start, you'll want to focus on a few key points. First, design a brand for your business. Whether you're looking to offer breakfast foods for dinner or the best BBQ in town, creating a relatable, recognizable, and memorable brand will help draw in customers.
Second, you should design a menu with a signature item. Most food trucks will take a favorite food and offer it with a special, unique twist that sets it apart. A great example of this is the walking taco, a bag of chips topped with taco ingredients; it's easy, customizable, and fun.
Third, All In Canopies will work with you to develop a visually striking design for your food truck so that you can stand out no matter where you go.
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