How to Create an Event Display that Converts

By Sandra Christian on December 30, 2019

Let’s set the scene: You are at a trade show and there are hundreds of other businesses all around - farther than the eye can see. You start feeling a little uneasy wonder if your business will stand out to your potential customers. Sound familiar? Not to worry! We’ve come up with the six tips to ensure you have a custom event displays that convert into sales.

Tip #1: Add a Photo Backdrop

What better way to customize your event display than with a well-branded and fun photo op? In the age of the #selfie, photo ops are all the rage. Design a unique and custom backdrop complete with your branding and offer to take photos of all of those passing by. Not only will you get some free advertising when they post their photos to social media, but they’ll remember you and your business for years to come.

Note: Want to try out this idea for your next event? Reach out to SkyLine Canopies today and we’ll help you design and print that custom printed pop up canopy or photo backdrop so you can attract your ideal clients.

Tip #2: Product Testing

If you have a product or service you sell that can be demonstrated, a trade show is the time to do just that. Allow your product to be held and tested and you’ll walk away with a significant increase in sales. While this is ideal for product-based businesses, service-based businesses can benefit as well. Consider setting up a computer so that clients can view your digital portfolio or allow for a “do it yourself” option to get them started. Once your potential client begins the process, they’ll want you to hire you to finish the job.

Tip #3: Interactive Display

Want to attract visitors of all ages to your booth? Why not have a prize wheel or a basketball and hoop. Not only will it provide entertainment for the whole family, but it’ll increase the likelihood your potential customer will stay in your booth long enough to hear what you do and how your service or product will benefit them. You’ll also attract those passing by as they enjoy the fun everyone in your booth is having.

Even more than that, make sure YOU are interacting. That means, stand up – greet everyone that walks by with a smile and look like you are having the time of your life. Happiness is contagious and people will want to engage.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

That's what today's marketing is about.

Tip #4: Overhead Lighting

When it comes to the actual look of your custom event display, you’ll want your branded tent, table cover and advertisement flag so that your potential customers can pick you out of the crowd. Once they get to your booth, you’ll want to set the mood. We recommend doing so by adding twinkle lights or strands of Edison bulbs as overhead lighting.

Of course, even if you don’t choose extra lighting, make sure your display has height! The more height you have, the more your business will stand out among the crowd.

Note: Before you choose your overhead lighting, it helps to know which canopy you are going to use. Check out our selection and let us help you design your custom canopy and everything else you need to have an event display that converts.

Tip #5: Everyone Likes Treats

Think about how thirsty you were the last time you attended a trade show. Consider a cooler full of water to encourage people to stop at your booth. Place a bowl of individually wrapped candies nearby and yours will be the booth everyone has to stop at.

You might also think about adding a flag that advertises where the water is! While your potential clients appreciate the refreshment, you can chat about your product or service. (Just remember – no one likes an annoying salesperson!)

Tip #6: Make Sure Everything Matches

When you put together your event display, it’s critical to make sure everything goes together. You don’t want to look like a jumble of billboards on the side of the highway, but you do want to make sure people recognize and remember your brand. When you work with SkyLine Canopies, we’ll ensure your custom event display is designed specifically with you in mind. That means that all of your custom printed pop up canopies, flags, banners, and table covers will work together to draw people to your booth.

Request a quote today and get started building an event displays that convert passerbys into clients.

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