Unlock the Power of Custom Event Displays

By Sandra Christian on January 31, 2023

Unlocking the full potential of custom event displays is the key to creating powerful and memorable experiences for your audience. These unique and imaginative displays have the ability to transport attendees to a different world, leaving a lasting impression and elevating your brand identity. In this blog, we will delve into the limitless possibilities that custom event displays can offer, including lead generation and audience engagement. Join us as we explore the exciting world of custom event displays.

Why Invest In Event Displays

Investing in event displays can be a valuable marketing strategy for businesses of all sizes. There are several reasons why investing in event displays is beneficial:

  1. Increased Visibility: Event displays are designed to draw attention and stand out in a crowded event space. By strategically placing your display, you can increase the visibility of your brand and make a lasting impression on attendees.
  2. Lead Generation: Event displays can be used to provide a clear and concise message about your products or services, making it easy for potential customers to understand what you have to offer. This can help generate leads and create opportunities for follow-up after the event.
  3. Branding and Identity: Event displays can be customized to reflect your brand’s identity and message. By creating a unique and visually appealing display, you can help solidify your brand in the minds of attendees and create a memorable experience.
  4. Customer Engagement: Event displays can be designed to be interactive and immersive, which can help increase customer engagement and interest in your brand.
  5. Cost-Effectiveness: Depending on the size and features of the event display, they can be a cost-effective way to market your business. Many event displays can be used multiple times across different events and markets, which can help save on costs in the long run.
  6. Flexibility: Event displays come in a variety of styles and designs, and can be tailored to fit any event. From trade shows to press conferences, to networking events, event displays can be used in different settings and for different purposes, making them a versatile marketing tool.

Investing in event displays can be a smart business move that can help increase visibility, generate leads and engage customers, establish your brand identity, and be cost-effective all at the same time. With so many benefits, it's worth considering event displays as a part of your marketing strategy.

Event displays play a vital role in trade shows and events as they serve as visual representations of a brand and its products. Custom event displays take it a step further by enabling businesses to create unique and imaginative displays that stand out from the competition. They are a great way to promote a brand, generate leads, and increase exposure at both indoor and outdoor events. Event displays come in various shapes, sizes, and styles, allowing businesses and organizers to personalize the look of their booth and event. By following some basic guidelines, an engaging event display can be created that will draw in customers and maximize its usage during the event. Businesses and organizers can select from various types of displays such as portable free-standing textile displays, table covers, tabletop displays, and larger custom-printed popup canopies. To tailor a display to fit any budget or space, it's important to consider factors such as visual impact, mobility requirements, and overall cost.

A booth is typically composed of various display products, which can be selected based on the available booth size in order to create a cohesive presentation. These booths usually include company messaging, along with optional overhead lighting for added effect.

Free-standing textile displays and banners are ideal when floor space is limited, as they require minimal setup time while still delivering maximum impact with large images and messaging displayed prominently both indoors or outdoors.

Custom printed table covers are perfect for businesses working with tight budgets or limited staff available during set-up times at events. They are also easy to transport since they are often designed to fit into their plastic, zippered pouch between uses.

Table Top Displays come in a variety of sizes and alternatives, they can be easily moved if necessary depending on the change in venue location throughout the course of an event. They are typically much more compact than large booth displays but offer enough space for the user to present their material easily while still offering plenty of visibility for passersby who could be potential customers or clients.

Custom-printed popup canopies of various sizes provide a large, eye-catching display for users to showcase their brand from a distance. Optional side walls are also available for added brand visibility. The canopy top and side wall combination is perfect for both outdoor and indoor events. It offers a larger display area for showcasing the brand message and products.

Choosing the Right Event Display

Choosing the right event display is important because it can help to ensure that the display effectively promotes a business's branding, attracts and engages the target audience, generates leads, is cost-effective, and leaves a lasting impression. By considering the size of the event, the target audience, the purpose of the event, and the budget, businesses can choose a display that is tailored to their specific needs.

There are various types of custom event displays that businesses and organizers can choose from to fit their specific needs. Some of the most common types include:

  1. Portable Free-Standing Textile Displays: These types of displays include backdrops, table covers, and other textile-based options that can be easily set up and taken down. They are often used as a backdrop for a table or as a stand-alone display.
  2. Pop-Up Displays: These displays are often made of lightweight, durable materials and can be easily set up and taken down. They can come in various sizes and styles, including single-sided or double-sided designs.
  3. Table Top Displays: As the name suggests, these displays are designed to sit on top of a table and are often used for smaller events or as part of a larger display. They can include banners, brochure holders, and other promotional materials.
  4. Custom Printed Canopies: These displays are larger and typically used for outdoor events. They can include custom-printed graphics and are designed to provide shade and shelter from the elements.
  5. Interactive Displays: These displays are designed to be interactive, and engaging, and provide an immersive experience for attendees. They can include touch screens, virtual reality, and other interactive elements.
  6. Custom Kiosks: These are custom-built displays that can be used as a standalone unit or as part of a larger display. They can include interactive elements such as touch screens, virtual reality, and more.
  7. Custom Modular Displays: These are modular displays that can be configured in a variety of ways to meet the specific needs of an event. They can be used to create a customized look and can be expanded or modified as needed.

It's important to note that businesses and organizers should consider the event's purpose, audience, and budget when choosing the type of custom event display that is most suitable for their specific needs.

Creative Ideas for Event Displays

Event displays provide a wealth of opportunities for creativity, such as the utilization of virtual or augmented reality to generate an immersive atmosphere, the integration of social media to enhance engagement, the development of interactive games or competitions, and the application of projection mapping to produce dynamic and visually striking displays. These techniques can help attract visitors' attention, generate excitement, and increase brand visibility.

Some ideas include:

  • Virtual or Augmented Reality: Implementing virtual or augmented reality technology can generate an immersive experience that immerses visitors into a different world. This is particularly useful for businesses in sectors such as real estate, architecture, or travel as it allows visitors to envision how it would be like to use their products or services.
  • Incorporating Social Media: Social media can be a powerful tool for event displays. By incorporating social media into your display, you can create a more interactive and engaging experience for visitors. For example, you can create a social media wall where visitors can post pictures and comments about your products or services. This can help create buzz and increase visibility for your brand.
  • Interactive Game or Contest: Creating an interactive game or contest can be a fun and engaging way to get visitors to interact with your display. Games can be designed to educate visitors about your products or services, or simply to entertain them. Contests can be used to give away prizes or to collect contact information for lead generation.
  • Projection-Mapping: This is a technique that uses projectors to map images onto irregular surfaces. This can be used to create dynamic and visually striking effects that can help draw visitors' attention to your display. Projection mapping can be used to create interactive displays that change in response to visitors' movements or to create large-scale displays that can be seen from a distance.

Tips for Effective Event Display Setups

Event displays are an important part of any well-orchestrated event. From trade shows to conferences and seminars, effective use of event display elements will help attendees find exactly what they’re looking for – plus the right way to set everything up for maximum exposure and impact.

Some tips for effective event display setups include:

  1. Keep it simple and easy to understand: A clear, easy-to-understand message is key to effective event displays. Avoid using jargon or overly technical language, and keep your message concise and to the point.
  1. Use high-quality images and graphics: High-quality images and graphics can make your event display stand out and grab the attention of potential customers. Use images that are clear, sharp and that accurately represent your products or services.
  1. Incorporate interactive elements: Interactive elements can make your event display more engaging and memorable for visitors. Consider adding interactive elements like touchscreens, games, or quizzes that allow visitors to explore your products or services in more detail.
  1. Make it easy to navigate and find important information: Make sure that visitors can easily find important information by providing clear signage and making sure that all materials are well-organized.
  1. Put products front and center: Whether it's a service or a tangible product, make sure shoppers can easily access what they want by having samples available or available for purchase.
  1. Divide your space: When showcasing multiple products or services or having multiple vendors in one location, it's important to provide enough space between different exhibitors to prevent visitors from feeling overwhelmed. Use partitions or other dividers to create distinct areas, and provide clear signage to help visitors easily find what they are looking for without wasting time searching through a crowded space.
  1. Make it tech-savvy: Incorporating technology into your event display can give visitors an interactive and engaging experience. By providing tablets or other digital devices, potential customers can explore your products or services in a more interactive and in-depth way. This can be more effective than traditional printed materials and can be especially useful for businesses that rely on signing up consumer leads onsite. Utilizing technology can also streamline the lead generation process, making it more convenient and efficient for visitors to connect with your brand.

By keeping these tips in mind, you'll be able to create an event display that not only highlights your services and products but also provides a comfortable and convenient experience for all of your visitors. With a well-designed and organized booth display, you'll be able to attract attention, generate leads, and make a lasting impression on your audience.

Indoor vs outdoor Event Displays

Indoor and outdoor event displays are like two different worlds, each with its own unique set of considerations. Indoor displays, just like a fancy palace, typically require more lighting, while outdoor displays, like a rugged fortress, need to be able to withstand the elements. It's important to choose the right materials and design for the environment in which the display will be used.

When planning an event, selecting the right type of display is critical in making your message stand out and connect with your target audience. Event displays provide an opportunity to showcase ideas, products, campaigns, or services in an efficient manner. A wide range of displays is available for various indoor and outdoor events such as product launches, trade shows, conferences, conventions, and other corporate events.

Indoor Displays – These displays are designed to be used within larger spaces such as stadiums, arenas, and convention centers and can range from smaller trade show booth graphics to larger setups that cover entire walls. Examples include wall banners, backdrops, booth displays, flags, and pop-up units.

Outdoors Displays – Typically produced with more weather-resistant materials and used for street fairs, open houses, or grand openings - these displays are made from a variety of materials including but not limited to fabric and plastic. Often lightweight for easy transportation, outdoor displays come in many forms including custom popup canopies, advertisement flags, and more.

Hybrid Displays - Allowing them to be ready for both indoor/outdoor environments alike. Popular examples include table covers, popup canopies, and banners/flags among many others. They are like the jacks of all trades for your event. Be sure to check with the venue and organizer for the usage opportunities and requirements of these products.

Best Practices for Event Display Maintenance

Taking care of your event display is like taking care of your prized possession, it's crucial to keep it in top-notch condition. To make sure your display stays in pristine condition, it's essential to follow some best practices for maintenance. This includes regular cleaning, inspections, and making sure that any moving parts are lubricated and functioning properly, just like taking your car in for regular maintenance.

Proper maintenance and care of event displays are crucial for achieving the desired results and can extend the life of your displays, reduce costs and create a more impactful impression. This includes pole banners, stage scrims, and large format displays. By taking care of your displays, you can ensure that they continue to make a positive impact at events and trade shows. Always follow product display handle & care instructions, so you can keep your display in tip-top shape and make a lasting impression on your audience.

Here are some tips to make sure your displays are in tip-top shape for every event:

  1. Choose high-quality materials.
  2. Keep it clean and smudge-free.
  3. Properly store and protect your displays when not in use.
  4. Use durable and easy-to-use hardware and stands.
  5. Repair any small damages right away.

Your event displays need a little TLC to stay in tip-top shape. By following these simple guidelines, you can ensure that your displays are always looking their best, and ready to make a lasting impression on your target audience. From regular cleaning and inspections to proper storage and quick repairs, these best practices will help you get the most out of your investment and have your company stand out at every event.


When planning and creating a custom event display, it's essential to start by considering your goals and target audience. This will help you to identify the key elements that need to be included in your display, such as size, materials, and design.

Once you have a clear understanding of your goals and target audience, you can begin to explore different types of event displays and select the one that best suits your needs. Some popular options include portable displays, modular exhibits, and custom environments. Each of these types of displays has its own unique benefits, so it's important to carefully consider the advantages and disadvantages of each one before making a final decision.

In order to create a successful event display, it's also important to pay attention to details such as lighting, furnishings, and technology. Proper lighting can greatly enhance the visual appeal of your display and create an inviting atmosphere for visitors. Furnishings such as tables and chairs can help to create an organized and professional look, while the use of technology can make your display more interactive and engaging.

Finally, it's important to keep in mind the importance of maintenance and care when it comes to event displays. Regular cleaning and inspections, as well as proper storage and repairs, can help to extend the life of your displays and ensure that they continue to make a positive impact at events and trade shows. By following these guidelines, you can create an effective and memorable event display that leaves a lasting impression on your audience and helps your business to achieve its goals.

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